A well-designed E-commerce website can help you sell your products online and boost your profits. However, the process of designing a website for e-commerce can be a daunting task. You have to consider a lot of important elements like Search bar, Wishlist, Breadcrumb navigation, Call to action, and other components to ensure that your site is user-friendly.

Breadcrumb navigation

A breadcrumb navigation is a secondary navigation scheme which helps visitors to return to the previous page without navigating too far away. It is a convenient feature which is suitable for many types of websites.

This type of navigation is best used in e-commerce websites where a wide array of products is grouped into categories. Breadcrumbs help customers navigate through the website, providing a helpful guide as they try to find the specific item they are looking for.

For example, when someone lands on a product page, they will see a trail of breadcrumbs that will take them back to the index page. The first breadcrumb is the homepage. The next one will show the path to the next level.

Breadcrumb navigation can improve your website's overall user experience. As a matter of fact, it can be helpful for SEO as well.

However, breadcrumbs can be misleading if they are not properly formatted. Make sure the links are underlined, coloured, and sized appropriately. Leaving out certain levels can cause confusion and lead to lost users.

Breadcrumbs can also be used to display attributes of a particular product. Users can winnow a large product database by specifying the attributes they require.

Breadcrumb navigation is not only useful for e-commerce sites but also for non-hierarchical websites. It provides a simple, straightforward, and easy-to-read way of showing your visitor where they are and how they can proceed.

Breadcrumbs should never replace your primary navigation menus. They should be a secondary feature that is aimed at enhancing the user's experience.

Ideally, a breadcrumb should not be clickable. The main goal is to provide a guide that leads the visitor through the site to the next page. Having a breadcrumb on the home page can be confusing.

When creating breadcrumb paths, it's important to make them progress from highest to lowest level. Too many levels won't make the navigation feel helpful. And a breadcrumb that is too big can occupy too much space and visually imbalance your site.

Finally, if you have a long page title, you can cut it off with ellipses. But long phrases aren't going to fit into a small row.

Search bar

Adding a search bar is one of the most important elements of an e-commerce website design. The search box is often the first interaction a visitor has with your site, so it's important to make it simple, easy to use, and discover.

Search bars are useful on larger B2B websites with many product lines and customer segments. Users expect to find the search bar in the top corner or center of the page. Ideally, the search bar should be visible on both desktop and mobile devices.

Whether you choose to use an icon or a text-based search bar, the user experience should be streamlined to avoid errors. A search box should be big enough to type in and include prompts.

One of the best ways to improve the look and usability of a search bar is to include a magnifying glass. This is a universally recognized symbol of search, so it should be easy to spot. It also helps users to access the information they need more quickly.

Adding auto-suggestions to a search input field can improve the speed and accuracy of a user's search. However, too many suggestions can make the search less intuitive.

Ideally, the bar should be able to recognize plurals and misspellings. In addition to being helpful, it should help avoid errors in phrasing the search query.

Input fields should be large enough to accommodate standard user query lengths of 27 characters. Auto-suggestions should be bold and readable. Use JavaScript code to remove a sample query if the user isn't able to enter it.

Adding a search bar is a good way to increase user engagement. If your search bar can offer instant results, this will drive conversions. Also, keep in mind that a poor user experience will drive visitors away. That's why it's important to hire an internal UX/UI specialist or to work with a month-to-month UI agency.

Another great thing about a search bar is that it can serve as a conversational element. Often, this can provide a more natural browsing experience than a drop-down menu or hierarchical navigation.


E-commerce wishlists can increase customer engagement and decrease cart abandonment. Wish lists can also help you learn more about your customers. You can use their data to build a closer relationship with them. This can lead to better decisions and resources allocation.

A successful e-commerce website design should include a wish list feature. This will help users save items for later. They can then be revisited as they browse through the site. Users can also share their wish lists with friends and family.

It is a good idea to add a login feature so that users can keep track of their contents. You can also send personalized special offers to your customers. For example, you could offer a discount if a friend has added an item to their wishlist.

You can also use the wish list to promote new products to your customers. For example, you might send out digital gift certificates. These certificates are a great way to generate free traffic and social proof.

The best way to avoid shopping cart abandonment is to provide a positive shopping experience. If a shopper finds the site interesting and helpful, they are more likely to return and make a purchase. However, you can't always expect a customer to place an order immediately. Sometimes, they just want to see a product in more detail, or they might forget about a product the next time they visit your website.

Aside from lowering cart abandonment, a wishlist feature can help a store increase conversion rates. This is especially true if you have products that are out of stock. By adding the items to your customer's wishlist, you can notify them when the item is back in stock.

Wishlists can also be used as a gift lists. They can be used to give gifts for upcoming occasions, such as Christmas, birthdays, and Valentine's Day. In fact, consumers in the fashion industry tend to expect this type of feature on eCommerce website designs in California.

Wishlists can also be used to prevent the repetition of presents. For instance, if you sell digital gift certificates, you can create a list of them and let your customers purchase one for themselves and then for a friend.

Call to action

A call to action is an important element of an e-commerce website design. It is one of the main elements that convert visitors into customers.

A call to action is a phrase or button that invites visitors to perform a specific action. You can use the call to action to direct users to an email signup form, a newsletter, a product, or any other type of request. The right call to action will make your audience want to do the action.

When creating an e-commerce call to action, you should use words that are attractive. The wording should be short and to the point. It should state the benefits of completing the transaction.

The call to action should also be able to adapt to different screen sizes. It should have a large font size and a bright color. Also, it should be in a prominent position on the page. Visitors may be confused about what to do next if it's not in a prominent location.

If you're using a social sharing button, you should ensure that it is placed where your audience can easily access it. Moreover, it should be in a place where they can easily personalize it.

A professional web design call-to-action service provider can help you write effective CTAs. They will help you generate interest, and intrigue, and compel your audience to take the desired action.

An e-commerce website design should also have a well-thought-out strategy for being found online. There are a lot of techniques that can increase the amount of traffic your site receives. This includes a curated list of high-impact articles and a streamlined selling engine.

Lastly, it is essential that you make your website mobile-friendly. Increasing conversion rates can be difficult when your website is not optimized for mobile devices. Your users may leave the site without completing the task you hoped to accomplish.

Developing a call to action for your e-commerce site is half art and half science. You must know your audience and how they respond to various calls to action. However, you can still find the best way to maximize the effects of your e-commerce call to action.

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